Attention is the prize

Let’s get honest: most marketing is invisible.

Not because it wasn’t paid for. Not because it wasn’t technically “seen.” But because no one actually noticed.

In a world where every brand is fighting for impressions, I’ve come to believe something else:

Attention - not awareness - is the real prize.

Impressions are easy to buy. Attention is earned.

It’s the difference between being scrolled past and being remembered. Between being recognized and being wanted.

Real attention means resonance. Your message hits something emotional, relevant, true. It stops the scroll because it feels like it was meant just for that person.

And here’s the part most people miss: attention comes from intention.

You have to show up with something worth caring about.
You have to speak with clarity, not just volume.
You have to value depth over breadth.

That’s how I think. That’s how I plan.

Because the brands that win hearts—and dollars—aren’t the ones that shout the loudest.

They’re the ones people would miss if they disappeared.

The ones that matter enough to notice.