What I Do

I operate like a fractional CMO and experience design lead, making connections that matter and aligning story, design and execution to drive trust, loyalty, and belonging.

🎯 Mission

I strive to harness creativity, precision and human connection to help ambitious leaders and brands stand out, matter more and create memorable connections — making every interaction an experience worth remembering.

❤️ Values

• Connection over transaction – Build relationships, not just campaigns.

• Clarity and focus – Cut through noise to craft sharp, simple, compelling narratives.

• Courage and creativity – Champion bold ideas that differentiate and delight.

• Excellence and craftsmanship – Take pride in doing work that lasts.

• Iteration and learning – Evolve through reflection, feedback, and relentless improvement.

🤝 Services

• Fractional CMO Services — Part‑time executive marketing and experience leadership

• Branding & Positioning — Clarifying your story and defining your place in the market

• Customer Experience Design — Audits, journey mapping, and experience optimization

🦄 What Makes Me Different

• I operate with both heart and precision, aligning emotion, craft, and results.

• I’ve worked across industries and roles, bringing a rare blend of storytelling and operational rigor.

• I focus on making connections that matter — making every campaign, interaction, and experience a chance to build trust and belonging.

• I deliver outcomes that don’t just win attention, but deserve it.

Why Work With Me

With nearly 15 years of hands‑on experience across athletics, healthcare and the service industries, I’ve worked at every level of marketing and experience design — from tactical execution to team leadership to shaping executive‑level strategy.

Here’s what that means for you:

✅ Proven Results

• Created a national rebrand for Duly Health and Care — increasing trust by 25% and making a multi‑billion‑dollar organization feel more human.

• Developed the social and digital strategy for Michigan Athletics, achieving the #1 ranked social presence across the NCAA and generating 20M+ impressions for a Nike/Jordan campaign launch.

• Created patient experience design and voice‑of‑the‑customer programs for ChenMed, leading to significant increases in patient retention and staff engagement.

• Built operational infrastructure for Rollout Marketing, achieving 14 new clients in five months and setting the foundation for long‑term growth.

• Guided Ellison Painting in managing a $700K marketing budget, yielding market leadership and measurable returns across paid and organic efforts.

📈 A Leader and Doer

• Skilled in both big‑picture thinking and hands‑on execution — from building playbooks and SOPs to aligning cross‑functional teams around a common mission.

• Operate as a fractional CMO, strategy lead, and operational catalyst, making it seamless for organizations to bridge the gap between ideas and execution.

• Trusted advisor for leaders across industries — making complex ideas actionable and aligning teams, tools, and tactics to deliver results.

🎨 A Rare Blend of Skills

• Branding, marketing, and experience design grounded in storytelling and emotional resonance — making connections that matter.

• Operational discipline learned through years in highly structured environments like healthcare and athletics.

• Skilled in aligning brand, culture, and customer experience, making every interaction an experience worth remembering.