Connect the Dots, Don’t Just Stack the Blocks

Connect the Dots, Don’t Just Stack the Blocks

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." — Abraham Lincoln

Anyone can be busy. Endless email chains, back-to-back meetings, and late nights don't automatically translate to meaningful progress. [Here I am raising mny hand to prove this statement]

Anyone can be busy. Lots of teams are working hard.

But not everyone is working together.

One of the things I’ve learned - and love to do - is connect the dots. Not just between tactics and strategies, but between people, departments, data, and creative vision.

Because success doesn’t come from stacking blocks. It comes from building something coherent.

When marketing knows what product is building, for example, and customer service knows what brand is promising, and leadership knows what the customer actually wants - then something powerful happens.

A flywheel starts turning.

But that only happens when someone is intentional about connection.

I see that as part of my job. To ask the extra questions. To pull the threads through. To take what feels like chaos and reveal the shape within it.

This is where clarity lives. Where teams align. And where brands become more than the sum of their parts.

Here’s to the strategists who take ownership of the team cohesion role.